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Quick Survey
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What is the biggest concern you have in your retail store
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The average life expectancy is now 77.5 Lets say your’ 47.5 now. You do the math, this will shock you at any age. You have 30 years left.
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Just about 3 hours ago I got off the phone with a vendor I work with. She mentioned in passing that it was her birthday today. I asked,
“Why are you at work on your birthday?”
She said,
“You must have forgotten, I own the company, I work everyday.”
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I Am Sick. I have seen it so many times my head is spinning.
What am I talking about?
What makes me so disgusted that I feel like vomiting? Here it goes, (I can barely get my fingers to type it)
“But Brett, My Business is different.”
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Is there one trait that is more important than any other in business?
I believe there is. And no it’s not intelligence. It’s not talent, or charisma, or salesmanship.
It’s not even marketing.
Read the following story about “carrying the message to Garcia” and discover what it is for yourself. I guarantee that once you find it and develop it in yourself, you’ll reap rewards for the rest of your life.
It reveals the most prized characteristic on earth.
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Learn the quickest way to overcome this appalling trend,
and have your customers compelled to do business with you and only you.
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Sameness is killing the home furnishings industry. Consumers cannot tell one retailer apart from another. This is drastically affecting consumer loyalty. It is interesting to note that customer loyalty has been on a slippery slope downward since 1988. During that year, 48 percent of consumers said they were “loyal” to only one store. Today, that number has dropped to 21 percent. I hope you are awake by now! THIS IS A HUGE PROBLEM. |
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If there was one single strategy that would separate you from the competition easily, make your company the clear choice to do business with, and sear your name and company into the minds of your target market like a red-hot branding Iron on a cow’s flesh, it’s this one principle. Creating a “Public Personality” is the easiest way to become a “celebrity” to your target market.
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Home Furnishings Retailers Speak!
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“ I know that Brett and Ethan really care about my business and I want me to succeed!”
“At first I was skeptical of someone promising so much. Usually I am left disappointed with people who promise a lot and under deliver. However after working with Brett and Ethan at Furniture Profit Systems, I was absolutely blown away with the amount and quality of the information and programs I received from them. After reading just a few of the points they teach, I saw a huge new opportunity I had been missing for years that will increase traffic and more importantly my own personal income.
I am so excited about what I am learning and doing as a result of Brett Kitchen and Ethan Kap’s Home Furnishings Marketing System. I cannot emphasize enough how important it is to separate marketing from advertising. Using these techniques and systems I am improving my direct mail pieces so I can spend less on advertising and get better results. Plus in about 10 minutes I learned a strategy to track, down to the penny, the effectiveness of all my radio advertising. No more flushing money down the drain with Radio sales people who don’t care if I get results or not. I truly believe in the Mastermind techniques I learned from Napoleon hill "Think and grow rich" and I cannot think of two better people to work with to make more money!
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I know that Brett and Ethan really care about my business and I want me to succeed. I have learned more in 2 weeks with the Furniture Profit Systems Marketing toolkit than I ever expected. I learned how to position myself so I don’t have to sell on low price, yet I am still increasing traffic and making more money. Plus I am putting my business on auto-pilot so I am not the business. Soon I will be traveling the world, taking great vacations while my store hums like a machine!”
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Harold Leigh, 4 Day Mattress, Palmdale, California
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“I was blown away with my results in just two short weeks!”
“At first I did not know it this would work for me. I bought because I was impressed with their 12 month no risk guarantee. Still after receiving the product, I felt a little skeptical. But within minutes after speaking with Brett and Ethan on my One Hour Coaching Call, they helped me design a marketing piece that I sent out that day. It worked like a charm.
People for the first time came into the store telling me they actually received the post card. It was a huge success. I could hardly believe it. We made Money on our first mailing using the ‘Traffic Guys’ Home Furnishings Marketing System. I was amazed at how quickly and easily I put together a marketing piece that I could actually track to the penny. I have two stores declining in traffic every day, and now that I have traffic returning to my stores, I just wish I could have encountered Ethan and Brett earlier.” Al Ponte, Crafters Unlimited, Newburg, NY
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“This Package Is IT! This Isn’t Just a Way For Them To Sell You More Stuff.”
When I originally bought the package, I was concerned it was just going to be a lead in for them to make me buy the next thing. I was pleasantly surprised when I found out the “System” was everything I needed to get results. Brett and Ethan preach "over promise and over deliver", and that is exactly what they did. The information provided is not what you will hear other places. It will challenge you to be different, and that challenge has helped me considerably. When you buy this package, buy it all, the information and mindset they provide is more than worth it. It (the kit) is entirely self contained, extremely extensive, and costs less than you would probably spend on one ad. I’ve done several marketing campaigns with the techniques I’ve learned and both have worked extremely well. Jim Fisher, Amish Furniture Shoppe, Chicago, IL
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